With the widespread use of the Internet over the years, e-commerce has gained importance in the business sector.With the introduction of e-commerce, many small, medium and large businesses have benefited from the increased pool of consumers who were able to have access to the company not only physically, but now digitally.

So the main question is What is E-commerce?


~E-commerce stands for Electronic Commerce, where goods and services are bought and sold.

~E-commerce involves digitally enabled transactions between and among organizations and individuals.

~With e-commerce, consumers have access to the goods and services anytime and anywhere.

~With so much competition, how can one ensure a sufficient share of the consumers? How can one ensure that consumers will be back for more?



After reading a few articles on the net, i have a list of a few important points to increase consumer traffic to a site:

~the products sold must be something consumers are willing to buy

~prices should be competitive and affordable

~as many other sites may be selling similar products, it is crucial to provide adequate information and pictures of the product

~provide incentives and benefits

~it is beneficial to include comments and testimonials from past consumers. with good feedback, consumers would be more assured to purchase and trust the site

~a simple layout (less intimidating and more convenient)

~easy and convenient payment process

~contact information and details of an address (apparently some consumers find it assuring that there is a physical store)

~updating regularly